About Us

To call into question + manipulate the "meaning" of different words and concepts that have until (conception of AVERAGE) been accepted/taught as normal in our everyday
lives. Average, as a brand, serves as an experiment where the hypothesis is developing a brand which combines elements of mainly fashion design and other facets of art with the ability to change the meaning of certain phrases/words/symbols
within different contexts and demographics. this concept has
iterated itself in the past as a theme in fashion, where a number of popular designers have made statements about their own beliefs, experiences and paradigms of existence in various ways through the medium of physical products and visual + audio presentations. This project is a spin on that tradition and also functions as a way to produce clothing and media that may be helpful to others in more ways than just consuming another physical product, which provides it with meaning. As everybody persecutes each other in real life and over the internet, a reminder that we are all the same in many ways and to lend each other compassion. To connect more people with each other.