About Us

convey these stories, intend to call into question +
manipulate the "meaning" of different words and concepts that have hitherto (conception of AVERAGE)
been accepted/taught to be the norm in our everyday
lives. Average, as a brand, serves as an experiment
where the hypothesis is that I can develop a brand
which combines the elements of fashion design
to manipulate the meaning of certain phrases/words
within different contexts and demographics. In my
research I have recognized that this concept has
iterated itself in the past as a theme in fashion, where a number of popular designers have made statements about their own beliefs, experiences and paradigms of existence in various ways through the medium of physical products and visual + audio presentations. This project is my spin on that tradition and also functions as a way to produce clothing and media that may be helpful to others in more ways than just consuming another physical product, which is meaningful to me. As everybody persecutes each other in real life and over the internet I want to remind people to look at life through a lens of the most objective reality we can possibly achieve together, remembering that we are all the same in many ways and to lend each other compassion. I want to connect more people with each other.